Understanding SEO: definition, business value, and action plan.
SEO (Search Engine Optimization) brings together all the practices that help Google understand, index, and rank your pages for user queries.
It’s a sustainable acquisition channel — it requires consistent effort (technical work, content, backlinks), but it can significantly reduce your reliance on paid ads and help you attract qualified traffic over the long term.
Key priorities for 2024–2025: real content quality, UX performance (INP), and compliance with anti-spam policies.
To remember: SEO is not magic. It’s a methodical process based on technical structure, content, and authority (links) to meet a search intent.
Why SEO matters (with data)
Capture active intent: appear when someone is actively looking for your solution — a far higher conversion rate than “cold” impressions.
Long-term impact: a strong page can generate traffic for months or even years, while ads stop the moment you stop paying.
Competitive advantage: the #1 position captures a vastly higher share of clicks (with a steep drop afterwards). Recent studies from First Page Sage show a massive gap between the first and following positions.
Real-world data: about 96.5% of web pages receive no organic traffic from Google. SEO helps your business become part of that small percentage that actually gets seen. (Source: Ahrefs)
Why SEO deserves your attention
Caring about SEO is crucial, because an unoptimized site often remains invisible:
over 95% of web pages get zero organic traffic.
On the other hand, good SEO can bring a steady flow of qualified visitors, strengthen your brand credibility, and reduce dependence on paid ads.
SEO is a long-term investment — once your pages are well positioned, they continue attracting traffic sustainably.
Our approach to boosting your visibility
At ACTA Automatisation, we don’t just build modern, functional websites — we integrate SEO directly into the foundation of your project to make it visible quickly on Google.
Concretely, this means that from day one, your site is technically structured, hosted on a recognized domain, optimized for the right keywords, and ready to appear in search results.
Our goal isn’t just to make your site look good — it’s to make sure it’s found by your clients and becomes a true growth engine for your business.